Retail Marketing: Concepts and Strategies

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This book commemorates the strategies of traditional retailers, underscores the ethos of the Indian retail business and unfurls factors responsible for its growth. It provides functional, time-tested inputs for the success of retailing in India by outlining the traditional and modern traits of the business and revealing the basic concepts and strategies of retailing. It will meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management. The text integrates theory with application and provides rich insights into the dynamics of the retail sector.


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ISBN: 978-93-90807-83-3 | Language: English | Pages: 110

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" My books are marked down because most of them are marked with a on the edge by publishers. "

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